FOR high-ticket home improvement & renovation BUSINESSES
We build predictable budget‒qualified sales pipelines
For renovation & home improvement businesses who want control, visibility, and predictability in their sales process
ProjectPipeline installs a controlled acquisition and qualification system so only serious, budget‒qualified projects reach your sales team
1
Create & filter demand before it hits sales
Only budget-qualified, serious projects enter your pipeline.
2
Install a predictable acquisition engine
Paid demand flows into a controlled qualification process.
3
Track every opportunity from inquiry to close
Full visibility across calls, site visits, and quotes.
The 3 chronic mistakes holding back a full pipeline
Mistake 1
Generic content on social media (if any)
Many B2B companies either ignore social media completely or post dry, repetitive content that no decision-maker cares about.
Specs, team photos, or “Happy Holidays” posts don’t drive pipeline.
Mistake 2
Low-quality leads from outdated strategies
Many businesses still rely on word of mouth, cold outreach, or non-targeted ads and get leads that waste time.
Engagement metrics and “likes” don’t pay the bills.
Mistake 3
No system for turning interest into sales
Even with solid leads, most suppliers lose deals due to slow replies, unclear offers, or lack of follow-up.
If your sales process isn’t tight, leads slip through the cracks.
Get your digital project acquisition right, once and for all.
What to expect from our work
Predictable acquisition of high-value projects
Only serious, budget-qualified buyers enter your pipeline.
A permanent system and not a one-time campaign or test
We build a repeatable system that runs continuously not short campaigns, guesswork, or stop-start lead flow
A sales process built for renovoation and home improvement businesses
We align qualification, follow-up, and handover so your team spends time on closing not sorting, chasing, or filtering.
Positioning that attracts wealthy homeowners
Clear messaging, strong signals, and proper framing so the right clients self-select before they ever contact you.
High-ticket residential projects we work with
Villa renovation & full home remodels
Windows, façades & exterior upgrades
Roofing, waterproofing & structural protection
Kitchens, bathrooms & interior fit-outs
Waterfilters & other home & health upgrades
Landscaping & pool construction
Let our results do the talking
The customers below refer to 37 Consult which is the agency I am operating from
The main outcome is generating high-quality home owner inquiries, that are resulting in over 2,5m USD in revenue
Daniel Zacher
Founder of Roofsealing.ae
The main outcome is acquiring high‒ticket garden, landscaping, pool building and vertical farming projects for luxury residences in the UAE
Ahmed Sattar
CEO from growhub.ae
Our proven 3‒step project acquisition system
The 37C method® is our proven framework for helping renovation and home improvement businesses attract, qualify, and close high-value residential projects by aligning demand, messaging, and sales execution into one controlled system.
STEP 01
Content
We developed a unique way to make use of your existing content and grab the attention of premium home-owners
STEP 02
Communication
We communicate simplified complex offerings into language premiun clients understand and trust
STEP 03
Collection
We install qualification and tracking across the entire pipeline so only budget-qualified, projects reach your sales team, with full visibility from first contact to close
About Dario Lapp
Founder of ProjectPipeline, after scaling 250+ businesses at 37 Consult.
Before ProjectPipeline, he founded 37 Consult, where he helped 250+ businesses across multiple industries turn complex demand into structured, predictable growth systems over more than 5 years.
That experience revealed a clear pattern: high-value businesses don’t struggle with demand they struggle with talking to right people and filter out the rest.
That insight led to the creation of ProjectPipeline.
Today, Dario applies the systems refined at 37 Consult exclusively to high-value residential markets helping renovation and home improvement businesses install predictable acquisition and qualification infrastructure that attracts serious homeowners, filters out low-quality inquiries, and brings clarity to the sales process.
Unconventional and creative solutions are the key to surpassing the masses
Still scrolling?
.. because if the message grabs attention, even monotone services and products become impossible to ignore.
How can you get in contact with us
01
Fill out the inquiry form
You schedule a free initial consultation by filling out the form. Then, select your preferred appointment time.
02
Find out if we can help
We will call you on your mobile to find out if our strategy will help you over a 10-15min call.
03
Consultation
If we can, a longer zoom call is scheduled where we are going to show you how we can help you.
Our in‒house team
Dario Lapp
Founder & Head of Marketing
Hamza Javed
Marketing & IT
Alina Hayat
Creative Director
Tina Kayat
Office & Client Management
Umer Noman
Creative Lead & Execution
Claude Ramos
Head of Content Creation
What sets us apart from the usual agency
Strategic consulting, rather than just an agency.
We don't just generate new leads, we optimize your whole sales processes based on over 8 years of SME marketing experience to help your business achieve higher revenue.
You have a true expert as your personal point of contact
We work different than most agencies, we do not work with project managers. Instead you’ll have a dedicated expert with years of experience in online client acquisition in the B2B scene.
Uncompromising customer results over the years.
In the end, only one thing matters: results. As a well-established provider in marketing industry, we deliver outstanding client outcomes and hold ourselves accountable to the highest standards.
Check out our 4.9 star rating on Google.
Questions & Answers
Do you have experience in my industry?
We work with high-ticket residential businesses including villa renovation, roofing & waterproofing, premium windows, interior fit-outs, kitchens, bathrooms, and design-led renovation projects.
Our experience comes from installing acquisition and qualification systems in industries with long decision cycles, high budgets, and trust-driven sales which maps directly to high-value residential projects.
How are you different from typical agencies?
Typical agencies focus on traffic and leads. ProjectPipeline focuses on who enters your pipeline, how they’re qualified, and what your team works on.
The result is fewer inquiries, higher quality projects, and full visibility from first contact to signed contract.
What does the process look like?
After you apply, we’ll review your business and see if there’s a fit. If yes, we’ll start with a strategy call, map out your custom plan, and guide you through setup step by step. No marketing knowledge needed, we bring the structure.
When can I expect results?
Most clients see qualified inquiries within the first 14–30 days of launching. From there, the system scales and compounds over time, designed to bring long-term, stable results.
What if I already have marketing running?
That’s totally fine. We’ll audit what’s working and what isn’t. In most cases, we either optimize existing content or replace underperforming campaigns with a clear, conversion-driven strategy that delivers better ROI.
How it feels
.. when marketing is done with love
We are based in Dubai
Apply now for a free initial consultation
Please note: It is unfortunately not possible for us to serve more than a handful of clients and deliver strong results at the same time.
Our service is in high demand. To work with us, an application is necessary.
In a free initial consultation, we will find out which strategies are best suited for your business and what leverage will lead to your next breakthrough.
Click the button below to access the application:
This website is not part of the Facebook website or Facebook Inc. Furthermore, this website is not endorsed by Facebook in any way.
Facebook is a trademark of Facebook, Inc. We use Google remarketing pixels/cookies on this website to communicate with our website visitors again and ensure that we can reach them in the future with relevant news and information.
Google places our ads on third-party websites on the internet to communicate our message and reach the right people who have shown interest in our information in the past.